Free working templates
Lead-generation prompts that produce researchable briefs
The useful part of a prompt is not clever wording. It is the business specification: target, trigger, evidence, constraints, exclusions, scoring criteria, and what makes the result actionable. Use these templates as starting points and replace the brackets with facts.
Reviewed by the GenPilot team · Updated October 24, 2026
What matters
- Name the buyer and the event that creates demand
- Require current sources for important claims
- Write exclusions as carefully as inclusion criteria
- Define contactability and a lead cap before searching
Can ChatGPT find leads on its own?
Partly. A chat assistant is good at turning a vague goal into a precise brief, suggesting company types, and drafting outreach. Without live web research it cannot reliably return a current list of real businesses: names can be outdated, merged or invented, and it rarely shows where a contact detail was published.
Use the prompts below either way, then check a small sample yourself before trusting a list: open each business’s own website, confirm it matches your criteria and location, and note where any email or phone number was published. GenPilot runs that research for the brief and keeps the source beside each claim.
Consulting clients
Find [company type] in [geography] that showed [specific trigger] in the last [time window]. I offer [narrow outcome and delivery shape]. Exclude [intermediaries, competitors, or poor-fit categories]. Require [evidence standard] and [contact standard]. Rank by [criteria].
B2B sales
Find [account type] where [observable change] creates a likely need for [product outcome]. Target [buyer roles]. Require a primary or reliable current source, explain the problem connection, and exclude accounts that already [disqualifier]. Return at most [number] qualified and contactable leads.
Agency new business
Find [market] companies that recently [launch, rebrand, funding, expansion, migration, hiring pattern]. We provide [service] for [project shape]. Score problem fit, timing, budget proxy, buyer relevance, and contactability. Reject generic directory matches and unsupported assumptions.
Partnerships and channels
Find [partner category] serving [shared audience] with a complementary—not competing—offer. Require evidence of an active partner program, integrations, referrals, or co-marketing. Identify the likely partnerships owner and explain a specific two-way value exchange.
Investors
Find investors whose current thesis, geography, stage, and recent investments match [company]. Exclude firms with conflicting portfolio companies or no evidence of active investing. Identify a relevant partner and cite the source for every fit claim.
Recruiting
Find candidates with evidence of [skills and outcomes], located in [region] or explicitly open to [remote rule]. Avoid inferring availability. Require a source-traceable professional contact path and explain the evidence for each required criterion.
Copy and adapt
Try this brief
Edit the example before starting. Opening it does not use a search.
Questions
Why do broad prompts produce weak leads?
Broad prompts leave the system to invent the buyer, timing, evidence standard, and definition of fit. Specific constraints make both search and rejection more reliable.
Should I ask for hundreds of leads?
Not at first. Test the brief on a small batch, review failures, and improve the criteria before spending more time or provider usage.
Put the workflow to work